MAKE IT COUNT,
OR DON’T MAKE IT. 有限资源，视觉拉满

With 10 years of experience in consumer electronics content production, I am currently a Senior Creative Producer at OnePlus (OPPO), leading global creative production for overseas smartphones and IoT products across print, film, digital, and product launches.

I oversee projects end to end, from creative development to final delivery, managing an annual budget of over RMB 30 million across multiple product lines. My strength lies in bridging creative ambition and production reality — balancing budgets, timelines, and resources without compromising the quality of the work. I build effective collaborations across internal teams and external partners, turning constraints into opportunities rather than treating cost-cutting as the only solution.

In a highly competitive market, I believe impactful content comes from a distinctive global visual language and sharp, product-led storytelling that brings product strengths to life.

I began my career at DJI in 2015, where five years of working with lean budgets and small teams shaped my hands-on approach to production. I helped bring new product categories to Western markets, often without an established playbook, learning to rely on sound judgment, resourcefulness, and a deep understanding of the product and audience.

Looking ahead, I am exploring how AI-powered imaging can expand creative possibilities in large-scale content production, while seeking opportunities to contribute to technology with a meaningful, long-term positive impact.